{"product_id":"loreal-dia-color-5-3-60ml","title":"L'Oreal Dia Color 5.3 60ml","description":"\u003ch3 data-end=\"83\" data-start=\"0\"\u003e\u003cstrong data-end=\"81\" data-start=\"4\"\u003e\u003cspan style=\"font-size: 18px;\"\u003eL’Oréal Professionnel Dia Color – Ammonia-Free Demi-Permanent Gloss Color\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\u003cp data-end=\"666\" data-start=\"85\"\u003eExperience the next level of hair coloring with \u003cstrong data-end=\"195\" data-start=\"160\"\u003eL’Oréal Professionnel Dia Color\u003c\/strong\u003e, an \u003cstrong data-end=\"216\" data-start=\"200\"\u003eammonia-free\u003c\/strong\u003e, \u003cstrong data-end=\"251\" data-start=\"218\"\u003ealkaline demi-permanent gloss\u003c\/strong\u003e designed to enhance hair vibrancy while maintaining a natural look. Infused with up to \u003cstrong data-end=\"373\" data-start=\"339\"\u003e91% natural-origin ingredients\u003c\/strong\u003e, this advanced formula delivers \u003cstrong data-end=\"423\" data-start=\"406\"\u003e3x more shine\u003c\/strong\u003e* and up to \u003cstrong data-end=\"456\" data-start=\"435\"\u003e70% grey coverage\u003c\/strong\u003e, offering a \u003cstrong data-end=\"485\" data-start=\"469\"\u003etrue-to-tone\u003c\/strong\u003e color experience. With a \u003cstrong data-end=\"529\" data-start=\"511\"\u003ecreamy texture\u003c\/strong\u003e, Dia Color ensures easy mixing, seamless application, and effortless rinsing—making it a go-to choice for professional hair colorists.\u003c\/p\u003e\u003cp data-end=\"687\" data-start=\"668\"\u003e\u003cstrong data-end=\"685\" data-start=\"668\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"1066\" data-start=\"688\"\u003e\n\u003cli data-end=\"750\" data-start=\"688\"\u003e\n\u003cstrong data-end=\"717\" data-start=\"690\"\u003eUp to 70% grey coverage\u003c\/strong\u003e for a natural, blended finish.\u003c\/li\u003e\n\u003cli data-end=\"800\" data-start=\"751\"\u003e\n\u003cstrong data-end=\"770\" data-start=\"753\"\u003e3x more shine\u003c\/strong\u003e* for luminous, glossy hair.\u003c\/li\u003e\n\u003cli data-end=\"862\" data-start=\"801\"\u003e\n\u003cstrong data-end=\"819\" data-start=\"803\"\u003eAmmonia-free\u003c\/strong\u003e formula for a pleasant color experience.\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"863\"\u003e\n\u003cstrong data-end=\"888\" data-start=\"865\"\u003eLifts up to 1 level\u003c\/strong\u003e using alkaline technology.\u003c\/li\u003e\n\u003cli data-end=\"993\" data-start=\"918\"\u003e\n\u003cstrong data-end=\"944\" data-start=\"920\"\u003eCustomizable results\u003c\/strong\u003e with an extensive, intermixable color palette.\u003c\/li\u003e\n\u003cli data-end=\"1066\" data-start=\"994\"\u003e\n\u003cstrong data-end=\"1036\" data-start=\"996\"\u003eWorks on all hair types and textures\u003c\/strong\u003e, from blondes to brunettes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1178\" data-start=\"1068\"\u003e\u003cstrong data-end=\"1098\" data-start=\"1068\"\u003eDeveloper Recommendations:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eFor optimal results, use \u003cstrong data-end=\"1154\" data-start=\"1126\"\u003eDia Activateur Developer\u003c\/strong\u003e (mixing ratio 1:1.5):\u003c\/p\u003e\u003cul data-end=\"1400\" data-start=\"1179\"\u003e\n\u003cli data-end=\"1229\" data-start=\"1179\"\u003e\n\u003cstrong data-end=\"1198\" data-start=\"1181\"\u003e6 Vol. (1.8%)\u003c\/strong\u003e – Soft tone-on-tone deposit.\u003c\/li\u003e\n\u003cli data-end=\"1304\" data-start=\"1230\"\u003e\n\u003cstrong data-end=\"1249\" data-start=\"1232\"\u003e9 Vol. (2.7%)\u003c\/strong\u003e – Standard tone-on-tone deposit \u0026amp; color maintenance.\u003c\/li\u003e\n\u003cli data-end=\"1400\" data-start=\"1305\"\u003e\n\u003cstrong data-end=\"1325\" data-start=\"1307\"\u003e15 Vol. (4.5%)\u003c\/strong\u003e – Intense color deposit \u0026amp; optimal grey blending (up to 1 level of lift).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1418\" data-start=\"1402\"\u003e\u003cstrong data-end=\"1416\" data-start=\"1402\"\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"1645\" data-start=\"1419\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1419\"\u003eFirst-time color clients looking for a soft, reflective shine.\u003c\/li\u003e\n\u003cli data-end=\"1550\" data-start=\"1486\"\u003eRefreshing faded hair color with a low-maintenance approach.\u003c\/li\u003e\n\u003cli data-end=\"1590\" data-start=\"1551\"\u003eGrey blending (up to 70% coverage).\u003c\/li\u003e\n\u003cli data-end=\"1645\" data-start=\"1591\"\u003eAdding shine and dimension to naturally dull hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1683\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1662\" data-start=\"1647\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1662\" data-end=\"1665\"\u003e\u003cstrong data-end=\"1681\" data-start=\"1665\"\u003ePreparation:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"1857\" data-start=\"1684\"\u003e\n\u003cli data-end=\"1758\" data-start=\"1684\"\u003eUse exclusively with \u003cstrong data-end=\"1736\" data-start=\"1707\"\u003eDia Activateur Developers\u003c\/strong\u003e (6, 9, or 15 Vol.).\u003c\/li\u003e\n\u003cli data-end=\"1857\" data-start=\"1759\"\u003e\n\u003cstrong data-end=\"1768\" data-start=\"1761\"\u003eMix\u003c\/strong\u003e Dia Color cream with the developer (1:1.5 ratio) using a whisk or bottle until smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1877\" data-start=\"1859\"\u003e\u003cstrong data-end=\"1875\" data-start=\"1859\"\u003eApplication:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"2139\" data-start=\"1878\"\u003e\n\u003cli data-end=\"1924\" data-start=\"1878\"\u003eWear \u003cstrong data-end=\"1895\" data-start=\"1885\"\u003egloves\u003c\/strong\u003e and \u003cstrong data-end=\"1921\" data-start=\"1900\"\u003eavoid metal tools\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-end=\"2030\" data-start=\"1925\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1927\"\u003eFirst-time application:\u003c\/strong\u003e Apply on dry, unwashed hair from roots to ends. Leave for \u003cstrong data-end=\"2027\" data-start=\"2013\"\u003e20 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-end=\"2139\" data-start=\"2031\"\u003e\n\u003cstrong data-end=\"2058\" data-start=\"2033\"\u003eTouch-up application:\u003c\/strong\u003e Apply to roots for \u003cstrong data-end=\"2092\" data-start=\"2078\"\u003e15 minutes\u003c\/strong\u003e, then to lengths and ends for \u003cstrong data-end=\"2136\" data-start=\"2123\"\u003e5 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"2155\" data-start=\"2141\"\u003e\u003cstrong data-end=\"2153\" data-start=\"2141\"\u003eRinsing:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"2316\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2209\" data-start=\"2156\"\u003eAfter processing, \u003cstrong data-end=\"2188\" data-start=\"2176\"\u003eemulsify\u003c\/strong\u003e for a few minutes.\u003c\/li\u003e\n\u003cli data-end=\"2258\" data-start=\"2210\"\u003e\n\u003cstrong data-end=\"2232\" data-start=\"2212\"\u003eRinse thoroughly\u003c\/strong\u003e until water runs clear.\u003c\/li\u003e\n\u003cli data-end=\"2316\" data-start=\"2259\"\u003eFinish with \u003cstrong data-end=\"2296\" data-start=\"2273\"\u003eMetal Detox Shampoo\u003c\/strong\u003e for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"2340\" data-start=\"2318\"\u003e\u003cstrong data-end=\"2338\" data-start=\"2318\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"2594\" data-start=\"2341\"\u003e\n\u003cli data-end=\"2400\" data-start=\"2341\"\u003e\n\u003cstrong data-end=\"2358\" data-start=\"2343\"\u003eShea Butter\u003c\/strong\u003e – Deeply nourishes and conditions hair.\u003c\/li\u003e\n\u003cli data-end=\"2468\" data-start=\"2401\"\u003e\n\u003cstrong data-end=\"2433\" data-start=\"2403\"\u003eOleic Acid \u0026amp; Oleyl Alcohol\u003c\/strong\u003e – Enhances smoothness and shine.\u003c\/li\u003e\n\u003cli data-end=\"2533\" data-start=\"2469\"\u003e\n\u003cstrong data-end=\"2497\" data-start=\"2471\"\u003eGlycerin \u0026amp; Propanediol\u003c\/strong\u003e – Hydrates and locks in moisture.\u003c\/li\u003e\n\u003cli data-end=\"2594\" data-start=\"2534\"\u003e\n\u003cstrong data-end=\"2558\" data-start=\"2536\"\u003eSodium Hyaluronate\u003c\/strong\u003e – Boosts softness and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":46590431658220,"sku":"13015","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/dia_20color_205-3.jpg?v=1792833768","url":"https:\/\/trade.bsalonsupplies.com.au\/products\/loreal-dia-color-5-3-60ml","provider":"Budget Salon Supplies Wholesale","version":"1.0","type":"link"}