{"title":"L'Oreal","description":"","products":[{"product_id":"loreal-professionnel-se-blondi-conditioner-200ml","title":"L'Oreal Professionnel Blondifier Conditioner 200ml","description":"\u003cp\u003eThe L'Oréal Professionnel Blondifier Conditioner is designed to counteract yellow undertones in highlighted or blonde hair, delivering a pure blonde look. Its non-drip formula makes application easy while enhancing radiance, shine, and softness, and aiding in detangling. Enriched with Açai Polyphenols, it nourishes and shields color-treated hair, leaving it in optimal condition.\u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCounteracts unwanted yellow tones in blonde or highlighted hair\u003c\/li\u003e\n\u003cli\u003eLightweight formula ideal for colored blondes\u003c\/li\u003e\n\u003cli\u003eImproves radiance, shine, and softness\u003c\/li\u003e\n\u003cli\u003eFacilitates detangling\u003c\/li\u003e\n\u003cli\u003eInfused with Açai Polyphenols for nourishment and protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508696056044,"sku":"5876","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/blondifier_20conditioner_1.jpg?v=1791964372"},{"product_id":"loreal-se-blondifier-gloss-shampoo-300ml","title":"L'Oreal Professionnel Blondifier Gloss Shampoo 300ml","description":"\u003cp\u003eCare for your blonde tresses with L'Oreal Professionnel's Blondifier Gloss Shampoo, a resurfacing and illuminating system shampoo. The professional formula, enriched in Polyphenol present in the acai berry extract, provides nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair.\u003cbr\u003e\u003cbr\u003eThe formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three-step Blondifier haircare routine including the deep nourishing mask and the Blondifier leave-in cream.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle cleansing\u003c\/li\u003e\n\u003cli\u003eResurfacing\u003c\/li\u003e\n\u003cli\u003eIlluminates blonde tones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508700119276,"sku":"5702","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/loreal_20blondifier_20gloss_20shampoo_20300.jpg?v=1792823537"},{"product_id":"loreal-lp-se-silver-shmpoo-1500ml","title":"L'Oreal Professionnel  Silver Shampoo 1500ml","description":"\u003cp\u003eShowcase the beauty of\u003cstrong\u003e grey hair \u003c\/strong\u003ewith this colour clarifying shampoo. The Gloss Protect System, enriched with \u003cstrong\u003eamino acids and anti-yellowing agents\u003c\/strong\u003e, counteracts unwanted brassy tones.\u003cbr\u003e\u003cbr\u003eSilver grey hair has never looked better!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHAIR TYPE\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGrey hair\u003c\/li\u003e\n\u003cli\u003eWhite hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eRESULTS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNeutralizes\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e*****Pump Sold Separately*****\u003c\/strong\u003e\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508704444652,"sku":"3548","price":51.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Silver_20shampoo_201500ml.jpg?v=1792823556"},{"product_id":"loreal-professionnel-se-abs-reo-maq-g250ml","title":"L'Oreal Professionnel Absolute Repair Masque Gold 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Absolut Repair Masque Gold is a 250ml hair care product designed to repair and revitalize damaged hair. Its formula, enriched with nourishing gold ingredients, helps to deeply moisturize and repair damaged hair fibers, leaving hair feeling soft, smooth, and healthy. The masque is suitable for weekly use, providing an extra boost of repair and nourishment for severely damaged hair. Say goodbye to dull and lifeless hair and experience the luxurious benefits of gold repair and revitalization with the L'Oreal Professionnel Serie Expert Absolut Repair Masque Gold.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508859044076,"sku":"5883","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Absolute_20Repair_20Masque_20Gold_20250ml.jpg?v=1791966386"},{"product_id":"loreal-professionnel-se-abs-reo-maq-g500ml","title":"L'Oreal Professionnel   Absolute Repair Mask Gold 500ml","description":"\u003cp\u003eA resurfacing treatment with a creamy gel, golden texture that instantly restores all hair types with a lightweight touch. Its cream-in-gel texture immediately leaves hair shiny and smooth, leaving no residue on the hair fibre. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLightweight formula\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003eSuitable for those who want a lightweight formula\u003c\/li\u003e\n\u003cli\u003ePerfect for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eGold Quinoa \u0026amp; Protein: reduces hair surface damages by 77%* and brings 7x shinier hair**, while leaving it with a lightweight touch\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003cbr\u003e\u003c\/strong\u003eApply to shampooed and damp towel-dried hair. Leave it on for 3-5 minutes and then rinse thoroughly.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508859863276,"sku":"5884","price":41.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/golen_20absolute_20repair_20mask.jpg?v=1792824384"},{"product_id":"loreal-professionnel-se-liss-shampoo-300ml","title":"L'Oreal Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp data-end=\"301\" data-start=\"24\"\u003eCleanse, smooth and hydrate unruly hair with \u003cstrong data-end=\"128\" data-start=\"69\"\u003eL’Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml\u003c\/strong\u003e. This professional \u003cem data-end=\"173\" data-start=\"148\"\u003e\u003cem data-end=\"164\" data-start=\"149\"\u003esulphate-free\u003c\/em\u003e shampoo\u003c\/em\u003e* gently removes impurities while helping reshape the hair’s keratin structure for smoother, softer and more manageable results.\u003c\/p\u003e\u003cp data-end=\"540\" data-start=\"303\"\u003eDesigned to support the Keratin Alpha Sleek smoothing routine, it helps control \u003cstrong data-end=\"412\" data-start=\"383\"\u003efrizz and unwanted volume\u003c\/strong\u003e while enhancing hydration and shine. Use with the Keratin Alpha Sleek Smooth Transformer and Serum for long-lasting smoothness.\u003c\/p\u003e\u003ch2 data-end=\"553\" data-section-id=\"1d7mrtu\" data-start=\"542\"\u003eFeatures\u003c\/h2\u003e\u003cp data-end=\"955\" data-start=\"555\"\u003e• Professional smoothing shampoo\u003cbr data-start=\"587\" data-end=\"590\"\u003e• Sulphate-free formula*\u003cbr data-start=\"614\" data-end=\"617\"\u003e• Gently cleanses without compromising softness\u003cbr data-start=\"664\" data-end=\"667\"\u003e• Helps reshape hair keratin to smooth the fibre\u003cbr data-start=\"715\" data-end=\"718\"\u003e• Provides long-lasting smoothness\u003cbr data-start=\"752\" data-end=\"755\"\u003e• Helps control frizz and unwanted volume\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Delivers instant softness and hydration\u003cbr data-start=\"840\" data-end=\"843\"\u003e• Enhances natural-looking shine\u003cbr data-start=\"875\" data-end=\"878\"\u003e• Prepares hair for the Keratin Alpha Sleek smoothing routine\u003cbr data-start=\"939\" data-end=\"942\"\u003e• Size: 300ml\u003c\/p\u003e\u003cp data-end=\"983\" data-start=\"957\"\u003e*No sulphated surfactants.\u003c\/p\u003e\u003ch2 data-end=\"998\" data-section-id=\"peqbl9\" data-start=\"985\"\u003eHow to Use\u003c\/h2\u003e\u003cp data-end=\"1400\" data-start=\"1000\"\u003e• Apply evenly to wet hair\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Massage and lather until a rich foam forms\u003cbr data-start=\"1073\" data-end=\"1076\"\u003e• Rinse thoroughly\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e• Repeat if required\u003cbr data-start=\"1117\" data-end=\"1120\"\u003e• Once a week, follow with \u003cstrong data-end=\"1189\" data-start=\"1147\"\u003eKeratin Alpha Sleek Smooth Transformer\u003c\/strong\u003e\u003cbr data-start=\"1189\" data-end=\"1192\"\u003e• On other wash days, follow with the recommended professional mask\u003cbr data-start=\"1259\" data-end=\"1262\"\u003e• For best results, complete the routine with Keratin Alpha Sleek Serum\u003cbr data-start=\"1333\" data-end=\"1336\"\u003e• In case of contact with eyes, rinse immediately and thoroughly\u003c\/p\u003e\u003ch2 data-end=\"1414\" data-section-id=\"1vdrhtn\" data-start=\"1402\"\u003eIdeal For\u003c\/h2\u003e\u003cp data-end=\"1599\" data-start=\"1416\"\u003e• Frizzy and unruly hair\u003cbr data-start=\"1440\" data-end=\"1443\"\u003e• Hair with unwanted volume\u003cbr data-start=\"1470\" data-end=\"1473\"\u003e• Dry hair requiring additional hydration\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e• Maintaining smooth, manageable hair\u003cbr data-start=\"1554\" data-end=\"1557\"\u003e• Professional smoothing haircare routines\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508863992044,"sku":"5880","price":30.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Loreal_20alpha_20sleek_20shampoo.jpg?v=1792824402"},{"product_id":"loreal-professionnel-se-absolute-repair-shampoo-1500ml","title":"L'Oreal Professionnel Absolute Repair Shampoo 1500ml","description":"\u003cp data-end=\"406\" data-start=\"70\"\u003e\u003cstrong data-end=\"93\" data-start=\"70\"\u003eProduct Description\u003c\/strong\u003e\u003cbr data-start=\"93\" data-end=\"96\"\u003eRestore strength and softness with \u003cstrong data-end=\"179\" data-start=\"131\"\u003eL'Oréal Professionnel Absolut Repair Shampoo\u003c\/strong\u003e, a professional repairing cleanser designed for damaged and over-processed hair. Enriched with powerful conditioning ingredients, it gently removes impurities while helping to rebuild and strengthen the hair fibre from within.\u003c\/p\u003e\u003cp data-end=\"643\" data-start=\"408\"\u003eThis nourishing formula helps reduce visible signs of damage, leaving hair smoother, shinier, and easier to manage after every wash. Ideal for maintaining healthy-looking hair, it delivers salon-quality results with a lightweight feel.\u003c\/p\u003e\u003cp data-end=\"884\" data-start=\"645\"\u003e\u003cstrong data-end=\"661\" data-start=\"645\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"661\" data-end=\"664\"\u003e• Helps repair and strengthen damaged hair\u003cbr data-start=\"706\" data-end=\"709\"\u003e• Gently cleanses without stripping moisture\u003cbr data-start=\"753\" data-end=\"756\"\u003e• Improves softness, shine, and manageability\u003cbr data-start=\"801\" data-end=\"804\"\u003e• Reduces the appearance of hair damage\u003cbr data-start=\"843\" data-end=\"846\"\u003e• Leaves hair smooth and revitalised\u003c\/p\u003e\u003cp data-end=\"1097\" data-start=\"886\"\u003e\u003cstrong data-end=\"898\" data-start=\"886\"\u003eFeatures\u003c\/strong\u003e\u003cbr data-start=\"898\" data-end=\"901\"\u003e• Professional repairing shampoo\u003cbr data-start=\"933\" data-end=\"936\"\u003e• Lightweight, nourishing formula\u003cbr data-start=\"969\" data-end=\"972\"\u003e• Suitable for damaged or chemically treated hair\u003cbr data-start=\"1021\" data-end=\"1024\"\u003e• Enhances overall hair health and appearance\u003cbr data-start=\"1069\" data-end=\"1072\"\u003e• Ideal for regular use\u003c\/p\u003e\u003cp data-end=\"1262\" data-start=\"1099\"\u003e\u003cstrong data-end=\"1112\" data-start=\"1099\"\u003eIdeal For\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Damaged or weakened hair\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e• Chemically treated or coloured hair\u003cbr data-start=\"1181\" data-end=\"1184\"\u003e• Dry, brittle, or over-processed hair\u003cbr data-start=\"1222\" data-end=\"1225\"\u003e• Daily salon or home care routines\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508865138924,"sku":"5878","price":51.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Absolute_20Repair_20Shampoo_201500ml.jpg?v=1792824409"},{"product_id":"loreal-lp-se-ar-gold-condi-200ml","title":"L'Oreal Professionnel Absolute Repair Gold Conditioner 200ml","description":"\u003ch3\u003eInstant Repairing Conditioner For Damaged Hair!\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eL'Oréal Professionnel's Absolut Repair conditioner provides our ultimate professional repair experience for damaged and dry hair. The repairing conditioner visibly resurfaces damaged hair with a very light and soft touch, treats and detangles without weighing the hair down. The hair is manageable and shinier after the treatment routine. The fiber is strengthened and restored thanks to the powerful superfood ingredients quinoa and protein. This professional formula is used and approved by hairdressers and part of their in-salon treatment in L’Oréal Professional Paris salons all around the world.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGold Quinoa + Protein:\u003c\/strong\u003e Enriched with a blend of nourishing ingredients to help replenish and repair damaged hair inside out, leaving it softer and healthier. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew exclusive co-emulsion technology:\u003c\/strong\u003e Includes a new generation of surface perfectors (50x smaller than classic surface perfectors) that evenly deposits the hair fibers. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLightweight touch and feel:\u003c\/strong\u003e Immediately repairs and revitalizes hair for a smoother, detangled and shinier finish with no heavy residue. \u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508973338860,"sku":"3559","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Absolute_20Repair_20Conditioner_20200ml.jpg?v=1791967488"},{"product_id":"loreal-lp-se-absolut-repair-cond-1000ml","title":"L'Oreal Professionnel Absolute Repair Conditioner 750ml","description":"\u003cp\u003eInfused with GOLD QUINOA + PROTEIN, the professional formula of the Instant Resurfacing Conditioner is the perfect treatment to immediately restructure damaged hair.  Its creamy formula nourishes the fiber while leaving it with a lightweight touch.\u003cbr\u003e\u003cbr\u003eAfter using the Absolut Repair Shampoo and Conditioner, the hair is shinier, smoother, more resistant and the hair surface is less damaged.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHAIR TYPE\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eDamaged hair\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eRESULTS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShinier and softer hair\u003c\/li\u003e\n\u003cli\u003eLightweight touch\u003c\/li\u003e\n\u003cli\u003eResurfaced and less damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508974551276,"sku":"3554","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Professionnel_20Absolute_20Repair_20Conditioner_20750ml.jpg?v=1791967497"},{"product_id":"loreal-professionnel-serie-expert-liss-unlimited-serum-125ml","title":"L'Oreal Keratin Alpha Sleek Serum 50ml","description":"\u003cp data-end=\"341\" data-start=\"24\"\u003eAchieve smoother, shinier and more manageable hair with \u003cstrong data-end=\"149\" data-start=\"80\"\u003eL’Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum 50ml\u003c\/strong\u003e. Formulated with \u003cstrong data-end=\"188\" data-start=\"167\"\u003e5% Keratin Sealer\u003c\/strong\u003e, this heat-activated serum helps control frizz and unwanted volume while protecting hair from heat up to \u003cstrong data-end=\"303\" data-start=\"294\"\u003e230°C\u003c\/strong\u003e and fighting the effects of humidity.\u003c\/p\u003e\u003cp data-end=\"439\" data-start=\"343\"\u003eLightweight and leave-in, it delivers instant shine and helps maintain sleek results for longer.\u003c\/p\u003e\u003ch2 data-end=\"452\" data-section-id=\"1d7mrtu\" data-start=\"441\"\u003eFeatures\u003c\/h2\u003e\u003cp data-end=\"713\" data-start=\"454\"\u003e• Heat-activated smoothing serum\u003cbr data-start=\"486\" data-end=\"489\"\u003e• 5% Keratin Sealer\u003cbr data-start=\"508\" data-end=\"511\"\u003e• Controls frizz and unwanted volume\u003cbr data-start=\"547\" data-end=\"550\"\u003e• Helps fight up to 80% humidity*\u003cbr data-start=\"583\" data-end=\"586\"\u003e• Heat protection up to 230°C\u003cbr data-start=\"615\" data-end=\"618\"\u003e• Delivers instant, long-lasting shine\u003cbr data-start=\"656\" data-end=\"659\"\u003e• Alcohol and artificial colourant-free\u003cbr data-start=\"698\" data-end=\"701\"\u003e• Size: 50ml\u003c\/p\u003e\u003ch2 data-end=\"728\" data-section-id=\"peqbl9\" data-start=\"715\"\u003eHow to Use\u003c\/h2\u003e\u003cp data-end=\"982\" data-start=\"730\"\u003e• Shake well before use\u003cbr data-start=\"753\" data-end=\"756\"\u003e• Apply to washed, towel-dried hair\u003cbr data-start=\"791\" data-end=\"794\"\u003e• Use 2–4 sprays for fine to medium hair or 6–8 for thicker hair\u003cbr data-start=\"858\" data-end=\"861\"\u003e• Distribute from mid-lengths to ends\u003cbr data-start=\"898\" data-end=\"901\"\u003e• Do not rinse\u003cbr data-start=\"915\" data-end=\"918\"\u003e• Blow-dry to activate and straighten for longer-lasting results\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43508998570220,"sku":"5908","price":38.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/L_Oreal_20Keratin_20Alpha_20Sleek_20Serum_2050ml.jpg?v=1791967674"},{"product_id":"loreal-professionel-liss-unlimited-mask-250ml","title":"L'Oreal Keratin Alpha Sleek Mask 250ml","description":"\u003cp data-end=\"369\" data-start=\"24\"\u003eTransform frizzy, unruly hair with \u003cstrong data-end=\"115\" data-start=\"59\"\u003eL’Oréal Professionnel Keratin Alpha Sleek Mask 250ml\u003c\/strong\u003e, a professional smoothing treatment designed to deeply nourish, soften and hydrate. Formulated with \u003cstrong data-end=\"257\" data-start=\"216\"\u003eKeratin Sleeker and Amino-Acid Chains\u003c\/strong\u003e, its rich, sensorial texture helps reshape and smooth the hair’s keratin structure for sleek, polished results.\u003c\/p\u003e\u003cp data-end=\"608\" data-start=\"371\"\u003eThe mask provides \u003cstrong data-end=\"452\" data-start=\"389\"\u003einstant smoothness, shine, frizz control and volume control\u003c\/strong\u003e, leaving hair softer and easier to manage. Suitable for all hair types, it is designed to complement the complete Keratin Alpha Sleek professional routine.\u003c\/p\u003e\u003ch2 data-end=\"621\" data-section-id=\"1d7mrtu\" data-start=\"610\"\u003eFeatures\u003c\/h2\u003e\u003cp data-end=\"1073\" data-start=\"623\"\u003e• Professional smoothing and nourishing hair mask\u003cbr data-start=\"672\" data-end=\"675\"\u003e• Formulated with Keratin Sleeker and Amino-Acid Chains\u003cbr data-start=\"730\" data-end=\"733\"\u003e• Deeply nourishes and hydrates the hair\u003cbr data-start=\"773\" data-end=\"776\"\u003e• Helps reshape and smooth hair keratin\u003cbr data-start=\"815\" data-end=\"818\"\u003e• Provides instant softness and smoothness\u003cbr data-start=\"860\" data-end=\"863\"\u003e• Helps control frizz and unwanted volume\u003cbr data-start=\"904\" data-end=\"907\"\u003e• Enhances shine for a polished finish\u003cbr data-start=\"945\" data-end=\"948\"\u003e• Rich, sensorial mask texture\u003cbr data-start=\"978\" data-end=\"981\"\u003e• Suitable for all hair types\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e• Artificial colourant-free\u003cbr data-start=\"1040\" data-end=\"1043\"\u003e• Alcohol-free\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e• Size: 250ml\u003c\/p\u003e\u003ch2 data-end=\"1088\" data-section-id=\"peqbl9\" data-start=\"1075\"\u003eHow to Use\u003c\/h2\u003e\u003cp data-end=\"1467\" data-start=\"1090\"\u003e• Shampoo with Keratin Alpha Sleek Shampoo\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e• Apply the mask evenly through lengths and ends\u003cbr data-start=\"1183\" data-end=\"1186\"\u003e• Leave on for 5 minutes\u003cbr data-start=\"1210\" data-end=\"1213\"\u003e• Rinse thoroughly\u003cbr data-start=\"1231\" data-end=\"1234\"\u003e• Use on regular wash days for instant smoothness\u003cbr data-start=\"1283\" data-end=\"1286\"\u003e• For long-lasting results, use Keratin Alpha Sleek Smooth Transformer once a week and the Mask on other wash days\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e• In case of contact with eyes, rinse immediately and thoroughly\u003c\/p\u003e\u003ch2 data-end=\"1481\" data-section-id=\"1vdrhtn\" data-start=\"1469\"\u003eIdeal For\u003c\/h2\u003e\u003cp data-end=\"1627\" data-start=\"1483\"\u003e• Frizzy and unruly hair\u003cbr data-start=\"1507\" data-end=\"1510\"\u003e• Hair with unwanted volume\u003cbr data-start=\"1537\" data-end=\"1540\"\u003e• Dry hair requiring nourishment\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e• Hair lacking softness and shine\u003cbr data-start=\"1608\" data-end=\"1611\"\u003e• All hair types\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43509091336428,"sku":"6154","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Keratin_20Alpha_20sleek_20mask_20250ml_f6cddbfd-1297-48c5-ab75-26643153ec5d.jpg?v=1792825221"},{"product_id":"loreal-professionel-vitamino-color-mask-500ml","title":"L'Oreal Professionnel Vitamino Color Mask 500ml","description":"\u003cp\u003eThis masque targets weakened and damaged areas of coloured hair and wraps it into a lightweight film to protect against every day wear and tear. Your colour-treated hair will feel intensely nourished and be protected from colour fading elements including heat tools, environmental factors such as sunlight and chlorine, and will feel much better to boot!\u003cbr\u003e\u003cbr\u003eThe L'Oreal Professionnel Vitamino Color Mask is suitable for all coloured or weakened hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003cbr\u003eColour radiance protection\u003cbr\u003eNourishes\u003cbr\u003eEnhanced shine\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003cbr\u003eApply to shampooed and damp towel-dried hair. Leave it on for 1 minute and then rinse thoroughly.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43509091434732,"sku":"6155","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Vitamino_20Color_20Mask_20500ml.jpg?v=1792825223"},{"product_id":"loreal-professionel-vitamino-color-shampoo-1500ml","title":"L'Oreal Professionnel Vitamino Color Shampoo 1500ml","description":"\u003cp\u003eL'Oreal Professionnel Vitamino Color Shampoo is a 1500ML professional-grade hair care product designed specifically for color-treated hair. Its formula, enriched with vitamins and antioxidants, helps to protect and prolong the vibrancy of color while providing nourishing benefits. This shampoo gently cleanses hair while leaving it feeling soft, smooth, and silky. Its gentle, sulfate-free formula is suitable for daily use, making it perfect for maintaining the health and beauty of color-treated hair. Maximize the lifespan of your color with L'Oreal Professionnel Vitamino Color Shampoo.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43509091631340,"sku":"6156","price":51.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/6156.jpg?v=1792825225"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-cream-150ml","title":"L'Oreal Professionnel Pro Longer Cream 150ml","description":"\u003cp\u003eL'Oréal Professionnel's Pro Longer multi-benefit leave in treatment helps to thicken your long hair whilst making it visibly healthier and stronger looking. When used with the Pro Longer shampoo for long hair, there is a 47% hair breakage reduction and split ends are reduced visibly by 41%*. The unique Filler A-100 technology works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003cbr\u003e*Instrumental test, after application of Shampoo + leave-on\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Discontinue","offer_id":43652963041516,"sku":"9156","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LORE-prolonger.jpg?v=1792825639"},{"product_id":"loreal-professionnel-vitamino-color-conditioner-750ml","title":"L'Oreal Professionnel Vitamino Color Conditioner 750ml","description":"\u003cp\u003eDesigned for colour treated hair, L'Oreal Professionnel's Serie Expert Vitamino Colour Resveratrol Conditioner prolongs colour radiance whilst detangling hair. Hair is left vibrant and smooth with added shine.\u003c\/p\u003e\u003cp\u003eFor best results, use with L'Oreal Professionnel Vitamino Colour Resveratrol Shampoo. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProtects colour treated hair\u003c\/li\u003e\n\u003cli\u003eDetangles and smooths \u003c\/li\u003e\n\u003cli\u003eEnhances shine \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43787498160364,"sku":"9281","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/ezgif.com-webp-to-jpg_20_9.jpg?v=1792825914"},{"product_id":"loreal-professional-vitamino-color-masq-250ml","title":"L'Oreal Professionnel Vitamino Color Masq 250ml","description":"\u003cp\u003eL’Oréal Professionnel’s Vitamino Color mask intensely nourishes colour-treated hair, allowing colour to last longer. Coloured hair is 5 times shinier* and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43787498258668,"sku":"9283","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Vitamino_20Color_20Masq_20250ml.jpg?v=1792825917"},{"product_id":"loreal-professionnel-serie-expert-absolute-repair-oil-90ml","title":"L'Oreal Professionnel Absolute Repair Oil 90ml","description":"\u003cp\u003eL'Oréal Professionnel's Absolut Repair Oil is a 10-in-1 professional multi-benefit leave-in oil treatment for normal to sensitized hair.\u003cbr\u003e\u003cbr\u003eEnriched with Wheat Germ Oil, it provides nourishing, resurfacing, lightweight touch, softening, detangling, conditioning, improving manageability, adding shine, protecting, and smoothing benefits in just one application.\u003cbr\u003e\u003cbr\u003eIt's the perfect way to keep your hair looking and feeling its best. L'Oréal Professionnel's Absolut Repair Oil is available now at salons nationwide.\u003cbr\u003e\u003cbr\u003eTry it today and see the difference.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003e1 - Nourishing\u003cbr\u003e2 - Resurfacing\u003cbr\u003e3 - Lightweight touch\u003cbr\u003e4 - Softening\u003cbr\u003e5 - Detangling\u003cbr\u003e6 - Conditioning\u003cbr\u003e7 - Improving manageability\u003cbr\u003e8 - Adding shine\u003cbr\u003e9 - Protecting\u003cbr\u003e10 - Smoothing\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43830222553324,"sku":"5881","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Absolute_20Repair_20Oil_2090ml.jpg?v=1792826155"},{"product_id":"loreal-professional-vitamino-color-conditioner-200ml","title":"L'Oreal Professionnel Vitamino Color Conditioner 200ml","description":"\u003cp\u003eThe Vitamino Color A-OX Conditioner enriches the texture of colored hair, making it more manageable and silkier. When applied following the Vitamino Shampoo, it not only enhances the softness of color-treated hair but also safeguards the hair color, while elevating its shine and vibrancy to stunning levels.\"\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43887035973868,"sku":"9523","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LOreal_20Professionnel_20Vitamino_20Color_20Conditioner.jpg?v=1792826500"},{"product_id":"loreal-professional-blond-studio-oil-developer-30vol-1l","title":"L'Oreal Professionnel Blond Studio Oil Developer 30Vol 1L","description":"\u003cp\u003eLoreal Blond Studio 30 Vol Oil-Developer is specifically designed for use with Blond Studio 9. Achieve stunning blonde results by combining it with Platinium lightening pastes for optimal lightening.\u003c\/p\u003e\u003cp\u003ePlease note: This product contains hydrogen peroxide. It is crucial to carefully follow the provided instructions. Strictly intended for professional use.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43887036006636,"sku":"9524","price":25.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/blond_20studio_2030v.jpg?v=1792826503"},{"product_id":"loreal-professional-metal-detox-mask-250ml","title":"L'Oreal Professionnel Metal Detox Mask 250ml","description":"\u003cp\u003eThe Metal Detox Anti Deposit Protector Mask is an essential product for safeguarding your hair from particle deposits that may occur after any color, balayage, or lightening service. This rich and creamy mask acts as a shield, preventing new metal particles from re-entering the hair.\u003c\/p\u003e\u003cp\u003eThe mask features a patented technology enriched with Glicoamine, a unique molecule that possesses the ability to penetrate the hair fiber and neutralize metals present inside. By doing so, it reduces the hair's porosity, ensuring it becomes less susceptible to future deposits. Additionally, the mask provides intense nourishment, leaving the hair incredibly shiny and revitalized.\u003c\/p\u003e\u003cp\u003eTo use this product effectively, start by washing your hair as usual. Afterward, gently squeeze out any excess water from your hair. Then, apply the mask from the roots to the tips, ensuring complete coverage. Allow the mask to sit for a few minutes, allowing the beneficial ingredients to work their magic. Finally, rinse the mask thoroughly from your hair.\u003c\/p\u003e\u003cp\u003eBy following these simple directions, you can effectively protect your hair from unwanted metal particle deposits, while simultaneously enjoying the benefits of deeply nourished and visibly lustrous hair.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43887036137708,"sku":"9529","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Metal_20Detox_20Mask_20250mL_1.jpg?v=1792826504"},{"product_id":"loreal-professional-metal-detox-shampoo-300ml","title":"L'Oreal Professionnel Metal Detox Shampoo 300ml","description":"\u003ch3 data-end=\"180\" data-start=\"118\"\u003e\u003cstrong data-end=\"180\" data-start=\"122\"\u003eL’Oréal Professionnel Serie Expert Metal Detox Shampoo\u003c\/strong\u003e\u003c\/h3\u003e\u003cp data-end=\"543\" data-start=\"182\"\u003eThe \u003cstrong data-end=\"231\" data-start=\"186\"\u003eL’Oréal Professionnel Metal Detox Shampoo\u003c\/strong\u003e is a professional-grade, sulfate-free cleanser designed to detoxify hair by removing metal particles that build up inside the hair fibre from water and chemical services. Metal deposits can cause breakage, dullness, and unpredictable colour results—this shampoo helps protect hair strength and colour integrity.\u003c\/p\u003e\u003cp data-end=\"876\" data-start=\"545\"\u003eFormulated with \u003cstrong data-end=\"586\" data-start=\"561\"\u003eGlicoamine technology\u003c\/strong\u003e, a powerful molecule small enough to penetrate the hair fibre, it neutralises metal particles while gently cleansing the hair and scalp. The rich, concentrated formula creates a luxurious lather that leaves hair stronger, smoother, and visibly shinier without stripping moisture or colour.\u003c\/p\u003e\u003cp data-end=\"895\" data-start=\"878\"\u003e\u003cstrong data-end=\"895\" data-start=\"878\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul data-end=\"1164\" data-start=\"896\"\u003e\n\u003cli data-end=\"947\" data-start=\"896\"\u003e\u003cp data-end=\"947\" data-start=\"898\"\u003eDetoxifies hair by neutralising metal particles\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1003\" data-start=\"948\"\u003e\u003cp data-end=\"1003\" data-start=\"950\"\u003eHelps reduce breakage and strengthen the hair fibre\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1051\" data-start=\"1004\"\u003e\u003cp data-end=\"1051\" data-start=\"1006\"\u003eProtects colour vibrancy and enhances shine\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1084\" data-start=\"1052\"\u003e\u003cp data-end=\"1084\" data-start=\"1054\"\u003eSulfate-free and colour-safe\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1164\" data-start=\"1085\"\u003e\u003cp data-end=\"1164\" data-start=\"1087\"\u003eSuitable for all hair types, including coloured, bleached, and damaged hair\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-end=\"1319\" data-start=\"1166\"\u003e\u003cstrong data-end=\"1181\" data-start=\"1166\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1181\" data-end=\"1184\"\u003eApply to wet hair, massage into a rich lather, then rinse thoroughly. For optimal results, follow with Metal Detox Conditioner or Mask.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43887036170476,"sku":"9530","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/Professionnel_20Metal_20Detox_20Shampoo_1.jpg?v=1792826507"},{"product_id":"loreal-professional-vitamino-color-resurfacing-agent-190ml","title":"L'Oreal Professionnel Vitamino Color Resurfacing Agent 190ml","description":"\u003cp\u003eExperience the exceptional qualities of L'Oreal Professional Absolut Repair Shampoo, meticulously crafted to address each aspect of the hair fiber based on its specific damage level. This shampoo goes above and beyond, cleansing and fortifying the hair while delivering a remarkable smoothness, silkiness, and weightless feel, helping you achieve healthy-looking hair in no time.\u003c\/p\u003e\u003cp\u003eSpecifically formulated for very damaged hair, this shampoo works wonders when used in conjunction with the complete L'Oreal Professionnel Absolut Repair regimen, which includes the conditioner, masque, or golden masque. By following this comprehensive routine, you can expect your hair to become visibly shinier and smoother, boasting a renewed vitality.\u003c\/p\u003e\u003cp\u003eRevel in the benefits of shinier and softer hair, while enjoying a lightweight touch that adds to the overall appeal. As a result of the exceptional combination of Gold Quinoa and Protein, this shampoo diminishes hair surface damages by an impressive 77%, leaving you with hair that shines 7 times more, all while maintaining a weightless feel.\u003c\/p\u003e\u003cp\u003eEmbrace the resurfaced and less damaged hair you've always desired by incorporating L'Oreal Professional Absolut Repair Shampoo into your hair care routine. Witness the transformative power of Gold Quinoa and Protein as they work synergistically to improve the overall condition of your hair, delivering remarkable shine, softness, and a revitalized appearance with a lightweight touch.\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":43887036236012,"sku":"9532","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7021\/7964\/files\/LP_20RESURFACING_20AGENT_20190ML.jpg?v=1792826511"},{"product_id":"loreal-professionnel-blond-studio-9-lightening-power-500g","title":"L'Oreal Professionnel Blond Studio 9 Lightening Power 500G","description":"\u003cp\u003eIntroducing the groundbreaking Blond Studio 9 from L'Oréal Professionnel, the first lightening powder specifically designed with oil-infused developers to achieve remarkable lift of up to 9 levels. This exceptional product is meticulously engineered to fulfill all your blonde aspirations.\u003c\/p\u003e\u003cp\u003eBlond Studio 9 features a high-performance formula that delivers fast take-off, ensuring efficient and effective lightening. Its optimal adherence to the hair, combined with a creamy texture, guarantees seamless application and consistent results. The perfect neutralization provided by this product ensures that your desired blonde shade is achieved without any unwanted undertones. It is the ultimate choice for those seeking an extreme hair transformation.\u003c\/p\u003e\u003cp\u003eTo unleash the full potential of Blond Studio 9, it is essential to use it exclusively with the Blond Studio 9 Oil-Developers and L'Oréal Professionnel Aluminium Foil. This combination ensures the optimal performance and maximum benefits of the lightening process.\u003c\/p\u003e\u003cp\u003eWith Blond Studio 9, you can expect remarkable lightening results, with the ability to achieve up to 9 levels of lift. The precise development time may vary depending on the specific service provided by your professional hairdresser, with up to 50 minutes typically recommended. Please note that the total service time may vary based on individual circumstances.\u003c\/p\u003e\u003cp\u003eExperience the revolution in hair lightening with Blond Studio 9, a game-changing product that allows you to achieve your desired blonde look with ease, efficiency, and stunning results. 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